OUR BRAND

OUR MISSION

At Paw It Up, we are committed to creating stylish, high-quality products for dogs while minimizing our environmental footprint.

Our mission is to design beautiful, functional items using sustainable, eco-conscious materials that have a minimal impact on the planet. From the sourcing of raw materials to their manufacturing process and eventual after-life, we carefully consider every step to ensure that our products are as environmentally friendly as possible.

By eliminating plastic and prioritizing eco-friendly alternatives, we aim to revolutionize the pet industry and inspire conscious consumer choices for a more sustainable future.

OUR VALUES

Sustainability, transparency and handmade.

MAKING A CHANGE

We are trying to leave an environmentally harmful and unsustainable industry in the past. 

Paw It Up´s goal is to eliminate plastic whenever possible and has the mission of sourcing environmentally friendly materials and partners´ that strive for a change in the making of pet products.

TRANSPARENCY

Throughout the entire process (sourcing, production, distribution) we aim for maximum transparency, while creating environmentally fair products, processes and prices.

We only partner with the best craftsmen to ensure every Paw It Up product meets premium standards. We are committed to delivering high quality products, in line with current trends, that stand the test of time.

We strive for fair environmental and social treatment, therefore we ensure that all our suppliers and partners share the same value.

HANDMADE

All Paw It Up products are carefully handwoven by female Mexican artisans and handcrafted by our Portuguese partner craftsmen.

Our products are handcrafted as individual pieces, making of each piece a truly unique and stylish accessory for your pet.